Friday, February 11, 2011

Publix Closely Eyeing Students’ Recruiting Ideas

The ideas two Whitewater High students from Fayette County have for getting more Generation X and Y persons to apply for positions at Publix Supermarkets have captured the attention of the company’s top brass.

DECA students Yanna Banks and Lia Poulson are one of three teams, and the only one in Georgia, to make it through to the third and final round in the Publix Brand Champion Challenge, a competition open to DECA students that involves creating a fully integrated marketing program to attract 16-25 year-old applicants to the stores. DECA is a student organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management.

Publix is flying the students to its headquarters in Lakeland, Florida, all expenses paid, to make a formal presentation to top officials in March or April. The judges will pick first, second and third place teams, and award them cash and prizes totaling over $3,000 to more than $4,000.

The students began the competition by submitting a 10-minute video of their ideas based on a hypothetical budget of $250,000. Their video earned them one of 12 team semi-finalist spots along with an opportunity to submit a written plan of their employment branding program.

Having made the cut to round three, team Yanna and Lia are already winners, but they are ready to give their live presentation and nail first place in the competition.

“All three of these teams are special to be able to beat out the competition. Congratulations on their hard work and strong results. They should be proud of themselves,” says Patti Breckenridge, recruiting manager for Publix Supermarkets.

The Publix Brand Champion Challenge was open to students in Alabama, Florida, Georgia, South Carolina, and Tennessee.

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