Professor Ken Bernhardt of Georgia State University’s J. Mack Robinson College of Business was named chairman of the board of directors for the Atlanta Convention & Visitors Bureau (ACVB) for 2010.
Bernhardt, the Taylor E. Little Jr. professor of marketing and special assistant to the dean for corporate and community relations in the Robinson College, has served on the ACVB board of directors since 1991. He is a past chair of ACVB’s marketing, strategic planning, and research committees and has been heavily involved in the organization’s cultural tourism initiative. In 2000, Bernhardt received the ACVB President’s Award for outstanding service to the marketing of Atlanta.
“Ken’s experience in marketing research and measurement will optimize ACVB’s marketing programs in an environment where every dollar counts,” said William Pate, ACVB president and chief executive officer. “Under his leadership, we will continue to position Atlanta as a top destination for business and leisure travel.”
Former chair of Robinson’s department of marketing, Bernhardt has served as chairman of the board of the American Marketing Association, president of the Association for Consumer Research and chairman of the board of trustees of the American Marketing Association Foundation. He is a former chair of the U.S. Census Bureau Marketing Advisory Committee.
In addition to his ACVB duties, Bernhardt also serves on the boards of area organizations including Leadership Atlanta, Junior Achievement of Georgia, Community Foundation of Greater Atlanta, Alliance Theatre, and the Metro Atlanta Arts & Culture Coalition.
The chairman of the ACVB is selected by the board of directors following nominations by the organization’s executive committee. Established in 1913, Atlanta Convention & Visitors Bureau is a private, nonprofit organization created to favorably impact the Atlanta economy through conventions and tourism.
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